GameHouse
With 25 years of existence, we have been creating and publishing over 3000 games and apps that are played globally and we are one of the top mobile and PC Game studios and publishers for a female audience.
At GameHouse we create casual games tailored to women’s gaming interests, providing a fun and engaging “me time” experience. We use unique game loops to keep players entertained and incorporate inspiring stories and characters, particularly strong women who drive the narrative.
Do you have GAME?
Those are important pillars we consider for our team members:
‘G’ameHouse-ness Culture Fit and Culture Add: We value individuals who bring their unique perspectives and are eager to learn from one another.
‘A’bilities: We seek individuals who possess strong hard skills and are looking for continuous growth and development.
‘M’indset: We encourage our teams to “start with Why?” challenge the status quo,and be safe to ask those hard questions, collaborate effectively, and thrive in a collaborative environment.
‘E’nergy and excitement for our Mission: We look for people who understand what we’re trying to do, our vision and find it inspiring and exciting.
The role:
As the Head of Growth at GameHouse, your primary objective will be to generate more users/players and reactivate players through effective user acquisition strategies, not only online performance marketing but as well through strategic partnerships, and other under-exploited avenues in the gaming industry. You will work across the entire company, collaborating with product teams, live game operations, subscription models, and mentoring the UA growth team.
In a nutshell, you are a marketing strategist and do-er looking to explore new avenues and uncharted territories and you believe that UA performance marketing is not the only way to grow a game.
Responsibilities:
Manage and mentor the User Acquisition (UA) team and marketing art team.
Explore new user acquisition avenues, including offline and online partnerships and influencer marketing, to expand our user base.
Develop and implement effective UA strategies to increase new users, improve retention, reactivate and optimize the lifetime value (LTV) of players.
Provide guidance and support to product teams in managing marketing budgets and aligning marketing efforts with product objectives.
Be on top of industry trends, emerging marketing channels, and changes in privacy regulations to adapt strategies accordingly.
Foster integration and synergy between teams by serving as an active member on new users experience between UA, marketing, product, and game development teams.
Monitor key performance indicators (KPIs) related to new users funnel, user acquisition, retention, reactivation, and LTV, and drive initiatives to meet or exceed targets.
Requirements:
Deep understanding of user acquisition strategies and marketing techniques, both traditional and digital, within the gaming industry.
Strong knowledge of games, game design principles, and product management mainly focused on new users behaviors.
Proven experience in managing and mentoring teams.
Ability to think outside the box and explore innovative growth strategies.
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
